Brand Story

We believe skin care is a journey you gift to oneself. Everyone should be able to indulge in trusted, high-quality products that consistently improve both your outward and inner selves. Founder and creator of ChokChok Skin, Clara Lee, was inspired by her own journey and personal struggle to find the right fit. Being Korean-American, she understood the benefits of k-beauty methodologies and ingredients and how it differed from the western approach to skincare. She became obsessed with ingredient labels and the effect each ingredient had on her skin. Her goal was to achieve the best skin possible without surgical enhancements or “fix it quick” solutions.