Brand Story

As a leader in the household and beauty industry, we embrace love and respect as our founding principles and create value for our customers and employees. Since our foundation as "Aekyung Laundry Soap" in 1954, we have continued our commitment to improving the quality of people's lives for more than 60 years. As a result of this dedication, we have been able to maintain steady growth and have achieved number of milestones throughout our history in the household and beauty industry. Our future is brighter than ever. Without resting on our current success, we will continue to pioneer and innovate to set a new standard for next century. As a trend setter, we are committed to delivering products and services that create values for our society. Safety and the environment will continue to be at the heart of our business philosophy and also the key driver of our sustainable growth as a global company. By striving for mutual growth with our stakeholders and fulfilling our social responsibilities, we will continue to adhere to our founding principles of Love and Respect.