Brand Story

Innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature. Our logo represents innisfree’s sincere endeavor to deliver healthy beauty with a typography that embodies our promise and strong commitments, and a color inspired by the bold green shades of the Jeju Bija forest that symbolizes nature’s vitality.